MARKETING LAND, FARMS & RANCHES IN TEXAS
Marketing Texas Land, Farms and Ranches
Texas Ranch and Land Marketing with Local, State, National and International Exposure.
Longhorn Realty focuses our marketing efforts to achieve the greatest exposure for our land and ranch listings. Our comprehensive marketing plans will get your Texas land sold quickly and efficiently! When you’re ready to take the next step towards selling your land, farm, ranch, hunting or live water property, Longhorn Realty is here to help. Contact Longhorn Realty for first class representation and for one of the most effective Texas Land and Ranch marketing plans available. You’ll find below a brief summary on how we market our land listings.
Helpful Land Selling Links
Selling Land & Ranches • Land & Ranch Valuations • Choosing a Land Broker • Getting Land Ready to Sell • View Sold Land
Texas Land and Ranch Marketing
Competitive Pricing
We first learn about you and your land. Next we determine your property value by utilizing numerous real estate transaction sources to formulate a competitive list price. Using the most recent and most relevant real estate transactions along with being mindful of current market conditions, help us determine a rock-solid list price. Our end goal, to net you the very best return possible from the sale of your land or ranch!
Land, Ranch Advertising
Marketing dollars are best spent advertising where land buyers are searching for properties. Simple, right? Not always. A seasoned land buyer may likely start their land search on paid land sites or land broker sites (like LonghornRealty.com). Someone new to purchasing land or a ranch may start their search on Zillow. This is exactly why we cover all the bases with our comprehensive “land” marketing plans. Our marketing plans are custom tailored to individual properties and our seller client’s wants and needs.
Our land marketing highlights the unique qualities and improvements of your land or ranch, using property data, professional photos, interactive aerial mapping, aerial videos, virtual tours, property flyers and actual property documents such as surveys.
We present your property information to potential buyers via our own powerful website, MLS, social media, paid sites, member sites, email campaigns, listing presentations and our own professional network and database.
Utilizing our marketing partners with our own marketing plan, we will reach qualified buyers in all the possible ways a potential land or ranch buyer may search for a property at a local, state, national and international level.
A Few of our Direct Marketing Partners
Digital and Internet Marketing
Digital marketing is where it’s at these days! Some of our targeted digital and internet land marketing includes our own website (which is extremely mobile friendly), Google Ads (PPC), Search Engine Optimization (SEO), Social Media, Custom Blogs, Interactive Aerial Mapping, Inbound Marketing and much more that our competition doesn’t need to know about! Since 90% of potential buyers use the internet when first looking for real estate, this is a big part of our marketing strategy that we can’t afford to miss.
Longhorn Realty Websites
LonghornRealty.com is our highly customized land and ranch website that is designed to provide site users more useful land and ranch information than most other land broker websites and defintely more than your average residential broker site. This is why LonghornRealty.com draws and retains a substantial amount of land and ranch related traffic to our site. Our very mobile friendly site is easy to use, flows well and offers free tools that allows site users to setup their own dashboard that can create and save searches, receive email updates on properties and more.
LonghornResidential.com is our second website that we also use to display 100% of our listings. LonghornResidential.com primarily brings in residential traffic, which benefits our listings with homes. Residential buyers also buy land and ranches so it just makes sense. With two broker websites displaying your listing and two totally separate web traffic streams viewing your listing, what's there to think about? Give Longhorn Realty a call today! 512-289-2121
Social Media
More than 80% of people who use Facebook as a social network, watch videos and online stories there. So, it only makes sense to use social media to promote our client’s listings. We regularly post our listings on social media via property photos, videos, coming soon info, new listing info and price change announcements on several of the most popular social media platforms.
Email Campaigns
We create and send email blasts on new listings, price changes and on our monthly featured listings. Our email campaigns are sent to everyone in our database, which incudes land buyers, brokers, agents, investors and folks who signed up to use our website. Our database contains many years of land related contacts that does help us sell properties.
Incoming Marketing
Using creative media sources, such as custom blog posts, social media posts, video sharing, and email campaigns is a great way for us to engage with potential buyers about our client’s properties. Once these are set in place, they become the gift that keeps on giving. A custom blog for example, with the proper SEO work, keeps reeling in potential buyers from all over the internet or until the blog is no longer active. That’s powerful!
MLS
I can’t even begin to do justice in describing the power that MLS marketing provides. Only Texas Realtors in good standing and with active MLS memberships can post listings on any MLS. Our MLS memberships currently include Austin MLS, Central Texas MLS and Highland Lakes MLS.
A simple MLS listing can offer an incredible amount of exposure on other broker/agent sites and on a multitude of other real estate websites. Our website shows all Austin MLS listings through an IDX feed subscription. All other brokers and agents who have websites with an IDX feed to Austin MLS will also display your listing on their website. That’s 1000’s of other broker and agent sites that your listing also appears on.
Syndication
MLS, as well as some of the paid sites we use, syndicates your listing to a massive amount of other real estate related websites. This includes big national names like Lands of America, LandWatch, Land.us, Land and Farm, The Wall Street Journal, Mansion Global, Realtor.com, Zillow, Trulia and many more for that all-important national and international exposure.
A Sample of Syndicated Advertising from our Direct Marketing Partners
Traditional Land Marketing and Database
We contact our database of buyers, investors, agents, brokers and lenders to sell our client’s listings! Many deals are made each year from within our own network with some properties selling before they hit the market. We spent over a decade building our database and it's something that continues to grow every week.
Signs
Signs can provide up to 10% of inquires on properties. An effective sign should clearly deliver a brief message that gets one’s attention, which is why we use custom riders with our signs that pointout important highlights about the property.
Accredited Land Consutant and Accredited Luxury Home Specialist
Not every ranch brokerage has an Accredited Land Consultant (ALC) or Accredited Luxury Home Specialist (ALHS), so when selling it’s good to know Longhorn Realty has a full time ALC and ALHS on staff. ALC’s and ALHS's have gone the extra mile to obtain additional land training, above and beyond Texas licensing requirements.
How We Roll
Throughout the entire transaction we will always work in our client’s best interest. When offers are received we professionally represent you during the negotiating process and ensure that you get the best price with the best terms. We’ll guide you with clear, concise steps from the day we list your property all the way through closing. Our service to you does not end on closing day, we will always be here to assist you long after the sale.
We’re ready to go to work for you!
