Marketing Plan for
Central Texas Residential Properties
We specialize in selling Central Texas Single Family Homes, Luxury Estates, Homes on Acreage and Ranch Homes.
When selling your home you need a broker that will focus their marketing efforts to achieve the greatest exposure for your property. Our residential marketing plans will get your home in front of qualified buyers so its sold quickly and efficiently! When you’re ready to take the next step towards selling your residential property, Longhorn Realty is ready to help.
Go to our Seller Information Form.
After learning about you and your home, we will use the most recent and most relevant residential transactions to value your property. The sold data gathered from comparable properties along with consideration for current market conditions allows us to formulate a competitive list price. Our end goal, to net you the very best return possible from the sale of your home!
Marketing Your Home – Local, State, National Coverage
The goal of our marketing is to highlight your home’s best assets and unique features so our ads are appealing to the vast majority of buyers. We accomplish this through professional photo shoots, virtual tours, digital flyers and presenting this material on our own website, MLS memberships, Social Media, email campaigns and our own professional network. Our marketing plan will get your home listing in front of buyers at the local, state and national level.
Homes on Acreage
Homes on acreage and ranch home properties benefit greatly from our additional, land specific marketing, and for these properties we post ads on numerous paid land sites, provide aerial videos, create interactive aerial mapping and send email campaigns to the numerous land agents & brokers, buyers, our site users and investors in our data base.
Digital & Internet Marketing
Digital & Internet Marketing
With 90% of buyers starting their real estate search on the internet, you have to have an effective digital marketing campaign. Some examples of our digital marketing starts with our own, very popular website that is extremely mobile friendly, Pay Per Click campaigns (PPC), Social Media Posts, Custom Property Pages, Search Engine Optimization (SEO), Inbound Marketing, Interactive Mapping and much more the world doesn’t need to know about!
When your competition uses your website to search for properties you know you’ve done something right! We’ve spent many years perfecting our site to draw and retain as much site traffic as possible. We accomplish this by providing an easy to use site that flows well and by offering free tools that lets users create their own dashboard that can create & save searches, receive email updates on properties and more.
Now days a real estate website has to be easy to use on mobile and tablets. With up to 70% or more of our web traffic coming from mobile devices we realized the importance of having a very mobile friendly site so buyers can view your listings on the go.
Longhorn Realty launched their new website in Feb. 2022. This new site has all the latest technology and bells and whistles to rank the very best in todays competitive internet market place.
When more than 80% of people who use Facebook to read posts and watch videos it only makes sense to promote out clients listings there and across all social media platforms. You don’t post an ad once on social media and you are done. You have to keep posting and re-posting to maximize the number of people who see it. We regularly post our Coming Soon properties, New Listings, videos and status updates on properties.
We perofm email campaigns to further maximize our marketing efforts on your property. We regularly send out our Monthly Featured Listings which is basically an email blast containing all our listings. In addition to that we do email campaigns for New Listing Announcements and Price Reductions. Our email data base contains all of our real estate contacts, people who signed up to use our website and buyer & investors that we’ve collected over the years.
A great way to engage potential buyers is through media sources such as email campaigns, video sharing, social media posts and blog post about listings. Once you post or share the media sources I just mentioned, they continue to appear in searches and can be discovered by potential buyers for months and years to come. This can continue indefinitely or until the post or video is no longer active. It’s a nice long term way to keep listings appearing in internet searches.
Longhorn Realty is a member of three MLS Associations: Austin MLS, Central Texas MLS and Highland Lakes MLS. Only Texas licensed Realtors in good standing and with active MLS memberships can post listings on a Texas MLS.
Through an IDX feed subscription our Longhorn Realty’s website shows all of Austin MLS’s listings. Any broker or agent with an IDX feed subscription can also show MLS listings on their site. What this means for you, not only does your listing show on Longhorn Realty’s site, but also on 1000s of other broker and agents sites with IDX feeds.
Besides the incredible exposure that MLS provides your listing. MLS also syndicates your listing to big national sites such as Zillow, Realtor.com, Trulia and many more.
The low tech process of picking up the phone and calling our real estate contacts to sell a property still gets deals done at Longhorn Realty. Many deals are made each year through our network of real estate professionals and data base of buyers and investors. We reach out with personal emails which may be considered old school by todays standards, but it works!
It’s a great idea to highlight some of the main features of a property by using riders with for sale signs. A rider stating a property has a “pool” or “view” may spark just enough interest to get potential buyers to take the next step to see the property, where they may not have done so if they hadn’t seen the rider. With signs providing up to 10% of inquiries on listings its an opportunity that shouldn’t be missed.
How We Roll
We are full time Realtors with a focus on stellar customer service. We guide our valuable clients with clear, concise steps throughout the entire transaction. From listing day to closing day we will always operate in our clients best interest. When you are ready to be taken care of by a “client comes first” real estate brokerage, please contact us today!
Seller Information Form
Central Texas Residential Marketing